10 Content Strategies for Live Video!

Get a taste of the power of LIVE by rolling out a LIVE with one of my top 10 favourite content strategies!

#1 EXPERT INSIGHTS/TRAINING

The easiest types of lives are the ones you can do in your sleep – which would be to talk about what you know best! Put a top 5 list together or a top 10 list and share it with your tribe.

#2 GROUP INTRODUCTION

Did you know you can live into a Facebook Group? Yes ma’am! Whenever you join a new group and are invited to do an introduction, do it via Facebook Live! What a great way to get noticed and start connecting right away!

#3 POSITIVE RANT

People buy from those they know, like and trust. So start getting used to sharing what you believe in and helping people get to know you better! What do you care about? What makes your heart sing? What have you learned?

#4 INSPIRATIONAL MESSAGE

Believe it or not – people need to hear from you! You inspire your tribe! Show up and spread your inspirational message and know that you will make a bigger impact with the power of live video behind you!

#5 BEHIND-THE-SCENES

What’s life like in your world? What does your office look like? What does your vacation look like? Inviting people behind the scenes into your life is not only intriguing but helps to build connection and make you more relatable!

#6 TIP OF THE DAY/WEEK

Support your online community with a tip of the day or week that you may already take for granted but could help a lot of people do something better, faster, easier or with more impact. The more results-oriented your tip is, the better!

#7 OFFICE HOURS

Live Q&As are incredibly helpful for those that need your support NOW and also teach people a bit more about how you can serve them. Post these hours, shoot out an email, let your audience know when you can be reached!

#8 SPECIAL ANNOUNCEMENTS

These are fun to do live and a great way to bring people up to date with what you are doing in your life and/or your business. You could be announcing price increases, a special event, a special promotion or offer.

#9 SUCCESS STORY

Where’s the social proof? Sharing with people how you have helped people or can help people in your business comes across in a whole new live via live video. Usually I like to do these in the spirit of celebration and gratitude.

#10 EVENT GREETINGS

Pop into an event page and introduce yourself before, during and after an event! These is a great way to tell people about your booth, your speaking gig or just that you’ll be there to connect with and make the most of your in-person events.

WHY I AM WRITING THIS

Facebook Live was released to Canadians in the spring of 2016. After using it over a period of 4 weeks, I transformed my business – attracting almost 20 clients! After 20 years of working in the marketing and publishing world, four of those as the full-time President of Rise Media + Design, I haven’t been this blown away by a marketing tool like this – ever!

In my business as a Content Marketing and Community Engagement strategist for leaders, experts and solopreneurs, my job is to empower others with the insights, knowledge and strategy to help them market their business online more efficiently and systematically for results.

This “tool” is incredibly effective, easy-to-use (once you get over the tech) and a powerful way to get visible and connect with your tribe!

Explore the power of live today! Download my Go Live in 5 Cheat Sheet for tech tips, script outlines and more, completely FREE!