12 of My FAVE #Hashtag Tools!

I recently did a webinar on hashtags – what EVERY Entrepreneur should know! I really wanted to empower viewers with ways to use hashtags in their marketing campaigns to increase visibility, engagement and ultimately sales for their business. At the end of the presentation, I jumped LIVE into different apps and tools that are FREE for people to use that will save them time and help them make cost-effective decisions around their marketing and use of hashtags.

There is a summary below of my 12 favourite tools – but before you do anything, you need to start with a plan. If you’re going to use hashtags, be selective. Think about who you want to attract, who you want to help or guide and how you can connect with them or help them. Look at your key messages, values and products and look at what conversations (organized by hashtag) you can contribute to.

TOOLS TO HELP PICK HASHTAGS

When you’re picking out hashtags to use in your marketing, you have your choice of existing hashtags, trending hashtags and the option of creating your own customized and/or branded hashtag. Use these tools to research the power and reach of possible hashtags as well as the context they are being used in. Ultimately, you want to make sure you can add value to the conversations around these key topics and that they attract your ideal customer at the same time.

1. HASHTAGIFY.ME – Look up the 10 most popular and related hashtags of a hashtag that you’re considering.
2. TAGDEF.COM – Don’t understand a hashtag acronym like #FF or #WCW? Type it into the box here and find out!
3. TWITONOMY.COM – Look up your competition and what top 10 hashtags they are using
4. WHATTHETREND.COM – International trending hashtags with daily stats and definitions
5. HASHTAGS.ORG – Great articles, trending hashtags, how-to and information.

TOOLS TO HELP SCHEDULE POSTS AND MANAGE PRODUCTION OF HASHTAGS

Reduce overwhelm and save time by using some of these tools to manage your use of hashtags.

6. RITETAG.COM – A real-time app that will help you create your posts and pick your hashtags.
7. TWUBS.COM – A tool to help you register hashtags (custom/branded ones), create event pages for Twitter Chats, Live Events and other promotional services.
8. PLUGG.IO – A simplified scheduler just for Twitter. You can see mentions, notifications and monitor your keywords.
9. TWEETCHAT.com – Use this app/tool to participate in Tweet Chats so that you can read, respond and even interact with participants from one dashboard. Also great to get a sense of real-time popularity of hashtags being used.

TOOLS TO HELP MANAGE HASHTAGS, LISTEN AND MEASURE ROI:

10. MENTION – I like this one as it’s a way of tracking hashtags not just on Twitter, but the whole world wide web!
11. TWEET REACH – Once you’ve started using a hashtag, find out the potential reach, # of impressions and visibility it’s getting.
12. GOOGLE ANALYTICS – Set-up a FREE account, install the tracking code on your site (takes less than an hour if you pay someone to do this) and then find out where your traffic is coming from, what keywords they’re using and where your efforts are paying off!

ANY MORE QUESTIONS OR IDEAS?

Join the Confident Content Creator Club on Facebook, a free group where you can test out your hashtags, ask questions, get feedback and meet other like-minded entrepreneurs who know that through knowledge, community, connection and systems, that they can be CONFIDENT as they roll out their marketing plans!