The 7 “B”s of Social Media Engagement Success

The 7 “B”s of Social Media Engagement Success

Previously published as part of the #GoingDigital series on UnboundMedia.com There are a lot of things that work and don’t work on the Internet when it comes to engaging your customers via social media. It may appear that either you’re lucky or you’re not, but the...
The 3 Essential Parts of a Facebook Post

The 3 Essential Parts of a Facebook Post

What I’m about to share with you is essentially a really simple idea: give your readers a reason to read your post, and then follow up with a link or guide them to more information. I like to approach this and think about using three basic steps when I compose my...
How – and Why – to Get Your Launch Off the Ground This Year

How – and Why – to Get Your Launch Off the Ground This Year

  You might be thinking about launching a podcast, an e-book, a website, a new product or new services.  The possibilities are endless – but most of us can get really overwhelmed by adding another layer of content creation to our plates. It doesn’t...
Sales SOS Series: Part 1 – Thinking of Running a One-Day Sale?

Sales SOS Series: Part 1 – Thinking of Running a One-Day Sale?

This is part one of my Sales SOS Blog Series. Marketing is a sales tool, and it only works as well as your sales system does! Ideally this is something you are constantly honing in on, adjusting and customizing your own systems for so that your marketing efforts are...
How do you rejuvenate as a small business owner?

How do you rejuvenate as a small business owner?

I definitely find that I will crash if I don’t rejuvenate in small chunks – but lately I’ve found that even my small chunks of time are stolen away with more “work.” It’s like I’m addicted! So I’m going to put it out there on social media and in some of my social...
5 Reasons Why You Need a Newsletter

5 Reasons Why You Need a Newsletter

Previously published as part of the #GoingDigital series on UnboundMedia.com.  Is your website connecting you with your customers? Do you have a website but you’re not selling any product? Or maybe you feel like your website just isn’t doing anything for your...