Previously published as part of the #GoingDigital series on UnboundMedia.com There are a lot of things that work and don’t work on the Internet when it comes to engaging your customers via social media. It may appear that either you’re lucky or you’re not, but the...
What I’m about to share with you is essentially a really simple idea: give your readers a reason to read your post, and then follow up with a link or guide them to more information. I like to approach this and think about using three basic steps when I compose my...
You might be thinking about launching a podcast, an e-book, a website, a new product or new services. The possibilities are endless – but most of us can get really overwhelmed by adding another layer of content creation to our plates. It doesn’t...
This is part one of my Sales SOS Blog Series. Marketing is a sales tool, and it only works as well as your sales system does! Ideally this is something you are constantly honing in on, adjusting and customizing your own systems for so that your marketing efforts are...
I definitely find that I will crash if I don’t rejuvenate in small chunks – but lately I’ve found that even my small chunks of time are stolen away with more “work.” It’s like I’m addicted! So I’m going to put it out there on social media and in some of my social...
Have you ever been afraid of something so much that it paralyzed you into inaction? For me – the answer is yes – 100 times over. One of those times is when I launched my company a few years ago. I was a new Mom and I had been recently downsized and was given a...
