I recently did a webinar on hashtags – what EVERY Entrepreneur should know! I really wanted to empower viewers with ways to use hashtags in their marketing campaigns to increase visibility, engagement and ultimately sales for their business. At the end of the...
Previously published as part of the #GoingDigital series on UnboundMedia.com There are a lot of things that work and don’t work on the Internet when it comes to engaging your customers via social media. It may appear that either you’re lucky or you’re not, but the...
What I’m about to share with you is essentially a really simple idea: give your readers a reason to read your post, and then follow up with a link or guide them to more information. I like to approach this and think about using three basic steps when I compose my...
Get a taste of the power of LIVE by rolling out a LIVE with one of my top 10 favourite content strategies! #1 EXPERT INSIGHTS/TRAINING The easiest types of lives are the ones you can do in your sleep – which would be to talk about what you know best! Put a top 5 list...
Previously published as part of the #GoingDigital series on UnboundMedia.com. Is your website connecting you with your customers? Do you have a website but you’re not selling any product? Or maybe you feel like your website just isn’t doing anything for your...
One of the most powerful ways to build connection online is with a content strategy that builds trust, relate-ability and community. Recently, leading entrepreneurs are launching their own Facebook groups to support their business goals and it’s making a major impact...