Previously published as part of the #GoingDigital series on UnboundMedia.com There are a lot of things that work and don’t work on the Internet when it comes to engaging your customers via social media. It may appear that either you’re lucky or you’re not, but the...
What I’m about to share with you is essentially a really simple idea: give your readers a reason to read your post, and then follow up with a link or guide them to more information. I like to approach this and think about using three basic steps when I compose my...
This is part one of my Sales SOS Blog Series. Marketing is a sales tool, and it only works as well as your sales system does! Ideally this is something you are constantly honing in on, adjusting and customizing your own systems for so that your marketing efforts are...
Previously published as part of the #GoingDigital series on UnboundMedia.com. Is your website connecting you with your customers? Do you have a website but you’re not selling any product? Or maybe you feel like your website just isn’t doing anything for your...
