3 Reasons Why Your Book Can Be Your New Business Card In 2023
Are you ready to create a battle plan that supports your vision, timeline and goals while supporting you with publishing, printing and promoting your book?
If you’re a service-based business owner, there are many reasons why you should be leveraging your expertise into a non-fiction book. Exploring the self-publishing route should be your goal!
Why?
This book would be your calling card, used as a tool to boost your business, and open doors and opportunities that may not have been available before while AMPLIFYING your visibility to potential clients and customers.
A book that helps add social proof to your work will bring peace of mind and enrich the know, like and trust factors for your potential customers while also helping you gain confidence and believe in yourself.
Your business book will:
- Add credibility as the go-to expert that you are.
- Build visibility and momentum for your business.
- Help to make a bigger impact.
Add Credibility As The Go-To-Expert That You Are!
When I published, edited and printed galley copies of my book for a booth at the Journey To Success event put on by the Company of Women, I amazingly, got on the radar of Jennifer Beal. Jennifer is the host of an amazing event called The Summer Networking Bash, which she had been running for many years.
After walking by my booth and looking at the galley copy of my book she was able to say ‘ahh, wow okay, THIS is what you do! My event attendees need you! You help people step into a bigger spotlight, differentiate themselves from the competition, inspire their chime and showcase their area of expertise and position themselves as the go-to expert.’
All this JUST from picking up my book!
The clarity that comes from a book launch is incredible because it forces you to put yourself in a box, which often we don’t like to do.
In my case, it also put me on the radar of a woman that was looking to book experts at her event, which had over a thousand people in attendance. Ultimately, it negotiated for me a phone call with her to talk about what I do and I was able to be a coach at her event for a few years.
Having YOUR business book will…
#1. OPEN MORE DOORS AND CREATE OPPORTUNITIES
Being an author of a non-fiction business book is a door-opener for your business. It is a way of positioning yourself more clearly as an expert is a very tangible way that anyone can recognize and understand. It forces you to have a concept or idea or story combined with teachable insights and takeaways that can be marketed in bit-sized chunks for media, event organizers and podcast hosts.
#2. BUILD VISIBILITY AND MOMENTUM FOR YOUR BUSINESS
A book that is promoted inside a leveraged launch positions you as the go-to expert with solutions and strategies that help your ideal clients. A tangible product is something that can be gifted or purchased and is one of the statistical seven touchpoints that a potential client will have with you before doing business with you. I had a woman who finally became a client after she read my book, Ready to Amplify! She loved what I had done and wanted me to do exactly the same for her book.
A business book forces its author to get concise and clear about their methods, thought processes and strategies in order to package it up and publish it.
#3. MAKE A BIGGER IMPACT
After rounds of edits and reviews, the book you create will make a bigger impact on your audience because it will force you to uplevel in ways that your business has not in the past. It will force you to own your formulas, methods and insights in printed words that will be forever captured in history. It is a bold, brave move that will inspire your readers and community around you.
Still not convinced about the business case to write a self-published book in 2023?
There is a drive for entrepreneurs who are experts to re-purpose their expertise into multiple revenue streams and marketing tools –online courses, workshops and yes, even books!
For more reasons why writing a business book will change your business, your life and your impact, check out my FREE masterclass, Leverage Your Book Launch.
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