You might be thinking about launching a podcast, an e-book, a website, a new product or new services. The possibilities are endless – but most of us can get really overwhelmed by adding another layer of content creation to our plates.
It doesn’t have to be like that. In fact, with the proper systems, strategies and support – you can build awareness and visibility for your new products, create engagement and build anticipation for your services with “launching” as a strategy! Read on, and let me explain!
Accountability
Launches really hold you accountable to your tribe. One of the best things you can do is publicly announce a launch timeline for your audience so that they will hold you accountable to deadline. That extra motivation that will help you break through your fears and really navigate the challenges that come up when you’re putting yourself out there and you’re asking for the business.
Creating an event around your launch
When you create an event around your launch it boosts your visibility substantially. It becomes something that people are tuned into, that creates a buzz around your launch before it even happens.
Help people understand you
It’s important to help people understand who you are, who you help, and how you do that. Content strategies are where it’s at when it comes to piecing together a great launch. One of the things that I love about launches is that it brings the community around you in a little bit closer. Everybody knows what it’s like to be vulnerable and to put yourself out there, so when you really go for it your community leans in and wants to support you and cheer you on – they spread the word for you.
Urgency
With a launch there is a clear start and finish and that gives people a sense of urgency around what you’re doing and holds your customers accountable to making a decision by the end of the launch.
Conviction
It takes conviction to put yourself out there and stand behind your product. If you’ve been running your business and you’re tired and overwhelmed at times, making decisions about what you’re committed to in your business raises your vibe and energy while helping other people connect to your story.
Clarity and specificity
Launches require you to have clarity around what you do and what you are offering. You have to be very specific about what it is you’re offering, who it’s for, what it costs and how people can book it or pay for it.
What is “sold-out”?
What does it mean to you to have a sold out launch? How many people can you serve or items can you sell if your launch is really successful?
Trust the process – and yourself
The process of believing and trusting in yourself really comes into play with a launch because so many fears pop up. You have to trust that that person that you want to work with, that potential customer is going to hear your message, but it might not take just one post, or one video, or one email.
Cash flow
Having a specific timeline for your launches forces you to close sales in a short period of time, providing a huge boost to your business. Launches are one revenue stream that are over and above your regular revenue.
The test
Launches allow you to test your pitch, your content and the interests and needs of your community by how they react and connect with you.
Social proof
Launches help you build social proof around your business. You are telling prospective customers who you are and what you are doing. Perhaps you are posting testimonials speaking to your expertise. There are a number of content strategies that you can utilize to support your launch and build your social proof.
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