Characteristics of Great Blog and Titles

Blogging for Business Series Part 2

This is the 2nd installment in our 4-part Blogging for Business Series that aims to support you in creating effective and efficient blogging content. If you missed it, check out part 1, 9 Brainstorming Strategies for Your Blog.

As business owners, we are often busy wearing so many hats the idea of writing blog posts can come across as both daunting and tiring, but it doesn’t have to be that way.

Many of us spend our time pulling out our hair, thinking:

What do I write?
What should I say?
I have no time to write!

Trust me when I say strategies, systems and structure end up saving entrepreneurs from frustration and wasted efforts. Knowledge helps them execute faster!

Why Do We Blog?
One of the more common uses of a blog is to drive more traffic to your website and encourage a following. With the proper system, you’ll then be able to get them on your list, create connections and keep them coming back to your website while building trust and a relationship.

Characteristics of Great Blog Titles

We can have the greatest blog content online, but it’s all for nothing if no one knows it’s there because your titles aren’t attracting the right people.

Below, you will find some strategic ways of creating effective blog titles that can also apply to creating your email subject lines too.

#1. Your title needs to be very specific and answer what is asked in the blog or your email. I often like to use numbers to list what I’ll be discussing, such as:

Three Ways To…
Five Strategies for …
7 Ideas to Help You… Faster.

Specifically stating what the blog is about and explaining its value allows your ideal client to solve their problem faster and more efficiently.

#2. Asking a question helps the audience anticipate the answer in the blog post itself and creates interest.

#3. Show that a problem has been solved.

#4. Hint at the content and the blog itself.

Characteristics of Great Blog

#1. A great blog asks and answers a question or solves a problem that your current client has. It also has a title that allows them to understand what results they may gain from reading the blog post itself.

#2. Do a self-check before you write and ask yourself:

Does this really provide a reason for my clients to come and check out my blog or website?
Will they read it, engage and spend their valuable time with my content
Am I helping them to solve a problem or create ease in their lives?

#3. You don’t always have to physically write a blog post for it to be beneficial for your clients.

Instead, you can:

Put together a photo gallery.
Provide a behind the scene look at your work and lifestyle.
Create a slide show.
Record a video tip.
Create an info graph.

These will allow a more visual way of giving people tips and downloads to support them.

Like these tips? Click through for Part 3 of the Blogging For Business Series which looks at the characteristics of a business-driven blog post.

SIGN UP FOR MY FREE BLOGGING MINI-COURSE, BLOGGING FOR BUSINESS!

In this course, you’ll find strategies for creating 3 months of blog posts in 30 minutes!

Besides these time-saving insights and strategies, I’ll also give you access to my swipe file with 20 fill-in-the-blank titles, five sample blog templates, a “Hot Dates” calendar and a template for planning purposes!