#1 ASK
#2 PROVIDE
#3 GUIDE
Then I review the page or link I’m going to be sending them there, and I write up one sentence that describes a tip or something interesting on that page. I turn that into a question for the ASK part of the post. “did you that that….” or “have you ever wondered about…” or “do you suffer from…”
Then, I PROVIDE them with a taste of what the link is all about or why they want to read more if they want to learn the answer to the above question. Perhaps I share a statistic with them…”45% of people suffer from…” or “3 ways to combat…” or a statement: “You’re not alone…” or “We were curious about this and decided to investigate this topic further…”
WHY do I do this?
Well, I want to offer value, I want to give people a reason to engage with me further, I want to support my community and provide them with tools they need so they are empowered to learn even more! And, so I provide them with a reason. A reason to engage, a reason to click that link to find out more and I make it easy for them. And that’s it folks! Simple!
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